Rockford Mutual Insurance Deploys Content Management and Workflow Products from Interactive Intelligence

Interactive Intelligence products help claims department increase efficiencies and lower costs

INDIANAPOLIS and ROCKFORD, Ill., Feb. 23, 2010 -- Rockford Mutual Insurance, a property and casualty insurance company, has reported increased efficiencies and reduced costs in its claims department after deploying content management and workflow products from Interactive Intelligence (Nasdaq: ININ).

The Interactive Intelligence products purchased by Rockford Mutual are part of the company’s AcroSoft product line designed to streamline insurance processes by digitizing documents into electronic format for more effective access and routing.

“The Interactive Intelligence content management and workflow products have helped us increase efficiencies by enabling us to more easily and quickly share information between our systems, while at the same time reducing errors by eliminating the need for rekeying,” said Rockford Mutual Insurance vice president of claims, Roger Kaage. “These efficiencies have also led to lower operating costs by re-allocating human resources so we’re able to process more claims without adding staff. Plus, we use less paper which not only adds to our cost savings, but is better for the environment.”

Prior to selecting the Interactive Intelligence products, Rockford Mutual Insurance reviewed several other systems, but found they were not as compelling based on functionality, simplicity, and ease-of-integration.

“Having never used an electronic content management product, we needed a solution that was easy to use and could integrate with our existing databases,” Kaage said. “The Interactive Intelligence products met all our requirements and the company proved to be incredibly responsive to our needs.”

Rockford Mutual Insurance was assisted with the installation by a unique “Live in Five” Interactive Intelligence implementation and training program designed to provide the fastest return on investment.

“Using the ‘Live in Five’ model ensured our new solution was tailored to our needs so we could get the most out of it,” Kaage said. “As promised, our users were thoroughly trained in just five days and the cut-over was exceptionally smooth.”

In addition to providing specialized training, Interactive Intelligence maintains dedicated development, sales, marketing, and support teams focused on providing IP communications and business process automation solutions for the insurance industry.

Rockford Mutual Insurance plans to expand its Interactive Intelligence deployment this year to support its underwriting department.

About Rockford Mutual Insurance
Founded in 1896, Rockford Mutual Insurance is a property and casualty insurance provider focusing on automobiles, homes, businesses, and farms. The company currently provides coverage in Illinois, Wisconsin, Indiana and Missouri. Rockford Mutual Insurance conducts its business through a network of independent agents who understand the needs of its customers. The company can be reached at www.rockfordmutual.com.

About Interactive Intelligence
Interactive Intelligence Inc. (Nasdaq: ININ) is a global provider of unified business communications and insurance content management solutions. Its insurance content management solutions include document management, workflow management, and reporting. These solutions target customers nationwide in the mid-sized Property & Casualty (P&C) and Life Insurance markets, as well as Third-Party Administrators (TPAs) and self-insured’s. Interactive Intelligence was founded in 1994 and has more than 3,500 customers worldwide. Interactive Intelligence is a BusinessWeek “hot growth 50” company, and is among Fortune Small Business magazine’s top 100 fastest growing companies. The company employs approximately 650 people and is headquartered in Indianapolis, Indiana. It has 14 offices throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Interactive Intelligence can be reached at +1 317.872.3000 or info@inin.com; on the Net: www.inin.com.

This release may contain certain forward-looking statements that involve a number of risks and uncertainties. Factors that could cause actual results to differ materially are described in the company's SEC filings.

Interactive Intelligence Inc. is the owner of the marks INTERACTIVE INTELLIGENCE, its associated LOGO and numerous other marks. All other trademarks mentioned in this document are the property of their respective owners.

Contacts:
Rick Terrones
Rockford Mutual Insurance
+1 815.229.1500
rickterrones@rockford.com

Christine Holley
Director of Market Communications
Interactive Intelligence Inc.
+1 317.715.8220
Christine.holley@inin.com