TMC Labs Honors Interactive Intelligence with Unified Communications Innovation Award

Interactive Intelligence honored for “communications-based process automation” product designed to provide quantifiable return on investment for unified communications

INDIANAPOLIS, Aug. 6, 2009 -- Technology Marketing Corp. has honored Interactive Intelligence with its Unified Communications TMC Labs Innovation Award.

Interactive Intelligence received the award for its “communications-based process automation” product, Interaction Process Automation™ (IPA), designed to provide quantifiable return on investment for unified communications.

“What impressed us the most as we looked at IPA was the measurable, positive impact the product could have on a business’s bottom line,” said TMC Labs editorial director and CTO, Tom Keating. “Going well beyond mere personal productivity gains, IPA uses UC technology to drive cost and time out of common business processes. This comprehensive approach to process automation is something truly unique in the industry.”

IPA leverages the Interactive Intelligence IP-based unified communications platform to orchestrate the delivery of work, and give organizations everything they need to capture, prioritize, route, escalate and track each step of a business process.

Interactive Intelligence developed IPA as an alternative to traditionally complex process management suites and tool-kits, which require extensive professional services, costly custom programming, and lengthy implementation cycles.

To learn more about IPA, visit www.inin.com/ipa.

Now in its 10th year, the TMC Labs Innovation Awards honor products that have demonstrated raw innovation, unique features, and significant contributions toward improving communications technology.

A complete list of the 2009 TMC Labs Innovation Award winners can be found in the May/June 2009 issue of Unified Communications magazine here: www.uc-mag.com

About TMC
Technology Marketing Corporation (TMC) is a global integrated media company that helps clients build communities in print, in person and online. TMC publishes Customer Interaction Solutions, INTERNET TELEPHONY, Unified Communications, and NGN magazines. TMCnet, TMC's Web site, is the leading source of news and articles for the communications and technology industries. TMCnet is read by two million unique visitors each month on average worldwide, according to Webtrends. TMCnet has ranked within the top 3,000 in Quantcast's Top U.S. sites, placing TMCnet in the nation’s top .03% most visited Web sites. In addition, TMC produces ITEXPO, 4GWE Conference (in conjunction with Crossfire Media), Digium|Asterisk World and AstriCon (in conjunction with Digium), and Communications Developer Conference. TMC also serves technology professionals with industry-specific Web sites: IT.TMCnet.com, Cable.TMCnet.com, 4G-wirelessevolution.TMCnet.com, Robotics.TMCnet.com, Satellite.TMCnet.com, Green.TMCnet.com, Healthcare.TMCnet.com, and Education.TMCnet.com. For more information about TMC, visit www.tmcnet.com.

About Interactive Intelligence
Interactive Intelligence Inc. (Nasdaq: ININ) is a global provider of unified business communications solutions for contact center automation, enterprise IP telephony, and enterprise messaging. The company was founded in 1994 and has more than 3,000 customers worldwide. Interactive Intelligence is among Software Magazine's top 500 global software and services suppliers, is ranked among Network World's top 200 North American networking vendors, is a BusinessWeek "hot growth 50" company, and is among FORTUNE Small Business magazine's top 100 fastest growing companies. The company is also positioned in the leaders' quadrant of the Gartner 2008 Contact Center Infrastructure, Worldwide Magic Quadrant report. Interactive Intelligence employs approximately 600 people and is headquartered in Indianapolis, Indiana. It has six global corporate offices with additional sales offices throughout North America, Europe, Middle East, Africa and Asia Pacific. Interactive Intelligence can be reached at +1 317.872.3000 or info@inin.com; on the Net: http://www.inin.com.

This release may contain certain forward-looking statements that involve a number of risks and uncertainties. Factors that could cause actual results to differ materially are described in the company's SEC filings.

Interactive Intelligence Inc. is the owner of the marks INTERACTIVE INTELLIGENCE, its associated LOGO and numerous other marks. All other trademarks mentioned in this document are the property of their respective owners.

Contact:
Christine Holley
Director of Market Communications
Interactive Intelligence Inc.
+1 317.715.8220
christine.holley@inin.com